The Rules of Entrepreneurship

The No-Nonsense Blueprint for Building a Successful Business

The Rules of Entrepreneurship by Rob Yeung is a sharp, practical, and refreshingly direct guide to what it truly takes to start, grow, and sustain a successful business. Presented in Rob Yeung's signature premium navy and gold style, this book cuts through the noise and delivers the essential rules every entrepreneur needs to know.

Rob Yeung is a leading business psychologist, bestselling author, and sought-after speaker who has advised some of the world's top organisations. In this book, he distils the core principles of entrepreneurial success into clear, actionable rules — drawn from research, real-world experience, and the habits of the world's most successful founders.

What You'll Discover:

• The fundamental mindset shifts that separate successful entrepreneurs from the rest
• How to identify and seize the right opportunities at the right time
• The rules for building a resilient, scalable business from the ground up
• How to lead, motivate, and build high-performing teams
• The financial principles every entrepreneur must master
• How to navigate failure, setbacks, and uncertainty with confidence
• The habits and disciplines of the world's most successful founders

Concise, authoritative, and packed with practical insight, The Rules of Entrepreneurship is the essential handbook for anyone ready to build something extraordinary.

Whether you're launching your first venture or scaling an existing business, these rules will keep you focused, sharp, and ahead of the game.