{"product_id":"influence-psychology-of-persuasion-cialdini","title":"Influence: The Psychology of Persuasion","description":"\u003ch2\u003eOver 5 Million Copies Sold — Now New and Expanded\u003c\/h2\u003e\u003cp\u003e\u003cem\u003eInfluence: The Psychology of Persuasion\u003c\/em\u003e by \u003cstrong\u003eRobert B. Cialdini, Ph.D.\u003c\/strong\u003e is the definitive guide to understanding why people say yes — and how to apply these insights ethically in business and life. A landmark work in psychology and marketing, this is the book Charlie Munger calls his top recommendation.\u003c\/p\u003e\u003cblockquote\u003e\n\u003cem\u003e'This is the book that I give most often as a present and is my top recommendation.'\u003c\/em\u003e — Charlie Munger\u003c\/blockquote\u003e\u003cp\u003eThis new and expanded edition builds on Cialdini's original six principles of persuasion with fresh research, updated examples, and a brand-new chapter on the \u003cstrong\u003eUnity Principle\u003c\/strong\u003e — the seventh key to influence.\u003c\/p\u003e\u003ch3\u003eThis Expanded Edition Includes:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNew research and real-world examples\u003c\/li\u003e\n\u003cli\u003eA new chapter on the Unity Principle\u003c\/li\u003e\n\u003cli\u003eNew insights specifically for digital businesses\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eThe 7 Principles of Influence:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReciprocity\u003c\/strong\u003e — Give and you shall receive\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCommitment \u0026amp; Consistency\u003c\/strong\u003e — People honour their word\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSocial Proof\u003c\/strong\u003e — We follow the crowd\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthority\u003c\/strong\u003e — We trust experts\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLiking\u003c\/strong\u003e — We say yes to people we like\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScarcity\u003c\/strong\u003e — Less is more desirable\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnity\u003c\/strong\u003e — The shared identity principle (NEW)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you're in sales, marketing, leadership, or simply want to understand human behaviour, \u003cem\u003eInfluence\u003c\/em\u003e is an essential read. One of the most important business and psychology books ever written.\u003c\/p\u003e","brand":"Robert B. Cialdini \/ Harper Business","offers":[{"title":"Default Title","offer_id":45197428195362,"sku":null,"price":85.0,"currency_code":"GHS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0870\/6814\/7746\/files\/influence.jpg?v=1775502674","url":"https:\/\/frantillenterprise.com\/products\/influence-psychology-of-persuasion-cialdini","provider":"Frantill Books","version":"1.0","type":"link"}